The purpose of these ads is to sell a new range of sandals. These ads include 26yr old Brazilian super model Gisele Bundchen wearing nothing but a dripping wet dress for her her own line of eco-friendly sandals called Ipanema Gisele Bundchen GB2.
The collection consists of 35 models for women and children. Parts of the sales profits are intended for the support of water protection projects in Brazil.
These ads convinces customers that Gisele Bundchen's new line of sandals are as comfortable as walking on water. Telling customers that her new range of sandals are eco-friendly and dont damage the environment, leaving no signs or traces of damage. As said before "It's like walking on water".
These are amazing pieces of creativity. The shadows of the water blends in beautifully with the model to give it a sense of reality. Giving the impression of a dress as smooth, cooling and graceful as water itself. Or giving the feeling that it's so comfortable it flows through your body perfectly like water. The gradient used in the background creates a calm tone.
I think this design is creative and effective as it looks appealing but also has a purpose behind its design which is a clever way to achieve a response from its viewers.
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